Why TV?

According to the Wall Street Journal, TV advertising boosts sales! And, 87% of message retention depends on visual impact. So, you get more bang for your buck. A lot more. Need we say more?

Local Cable TV reaches up to 250,000 households in Southwestern Connecticut and National Cable TV and the networks reach millions of households. And chances are, multiple members of a household will be watching, dramatically increasing your exposure to different market segments.

Traditional print materials simply can't compete with the sensory impact and long term retention value of TV advertising. Especially now that more than half of our population has grown up with 30 second sound bites.

Most of us don't have enough of it. Certainly not enough to read all those flyers and mailers that end up in the circular file. Somehow, though, we always have enough time for TV. . .

Cold calling, door-to-door solicitation, direct mail. Labor intensive, expensive, frustrating. From financial institutions to IT companies, businesses are taking advantage of the unparalleled access TV gives them to other business owners and managers. Let CHAIT design the most effective B2B campaign for your target market.

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